Power Words: Do Your Sales Letters (Suck Eggs) Or SELL Products? "POWER-UP your sales letter copy with power words."      Every experienced salesperson knows - it's the SIZZLE that sells the steak. When writing persuasive sales letters, it's the words you use that create that SIZZLE. Increasing the profitability of your sales letters means using words that kick up a little dust! That's what power words do! They GRAB your interest and HOLD your attention. Power words mentally lift your prospect out of his seat and transform his state of mind. They move him (almost magically) forward - through the buying process. They engage his imagination. Power words FORCE you to THINK!!! Power words generate mental pictures that engage your emotions - that stimulate your 5 senses. They INVOLVE you. They walk you (or drag you if necessary) through the buying process. They are words like:

• Legendary
• Magnetic
• Scientific
• and SHOCKING!

You can use power words to provoke action, describe sensations, evoke feelings, and control your prospect's train of thought.

• 1.) Determine what specific action you want your reader to take.
• 2.) Put yourself in his shoes.
• 3.) Select words that would make him want to take that action.

In the hands of a master wordsmith, persuasive sales letter copy can hypnotize, delight, excite, and amaze you. It will DAZZLE you at times, and astonish you at others.

Most importantly, it will persuade your prospects to BUY from you without pause or hesitation.

If you've got a Sales Letter that SUCKS EGGS - don't lose hope!

Experiment with different words and phrases. Test. Measure your results. Test again.

A few keywords in just the right places can turn a mediocre letter into a reliable sales producer.

Power Tip ---> If you're going to write your own sales letters, headlines, and advertising copy,  start building a list of all the words and phrases you find compelling. Collect sales letters, classified ads, anything that could be useful. Then you'll always have plenty of tools you can use to spice up your ad copy.

Sample list of Power Words:

Some sample phrases:

Learn more about writing persuasive sales letters, hypnotic headlines, irresistible offers, and other direct response ad copy secrets ---- >  Writing Sales Copy