Content Rich:

Writing Your Way to Wealth on the Web

Content Rich: Writing Your Way to Wealth on the Web is the definitive search engine optimization (SEO) copywriting guide for search engine rankings and sales conversion. 

As the first book to cover the entire spectrum of web copy, it introduces new ways of looking at online content and provides key illustrations that show how copy influences search engine rankings and sales conversion in unique ways.

"If you want to know the real secrets to online traffic and a non-stop turbo boost in sales, it's right here in this content-rich book. Packed with tips and techniques, insights and practical advice, this is one of those rare books that truly delivers. I loved it!" --Dr. Joe Vitale, author, Hypnotic Writing

If you are a small to medium sized business looking for a way to maximize online marketing activities, Content Rich will show you how it can be performed for a fraction of the traditional cost and in ways most companies never consider.

Content Rich also discusses the future of online content and examines ways to leverage the combined power of all types of web copy including site, landing page, blog, article, email, newsletter, PPC ad and press releases to give your business a clear competitive advantage.

"This book will help you make more sales and more money on the Internet than you ever thought possible!" --Brian Tracy, author, Getting Rich Your Own Way

Overwhelmingly acclaimed by business leaders, Internet gurus, best selling marketing authors, top copywriters and the search marketing industry, Content Rich redefines the importance and use of copywriting for the web in a time of shrinking corporate budgets. Using simple examples, case studies and documented research, it gives you all the tools you need to start improving your online presence--today.

The book's target market is the small business developing an online marketing strategy. It rightly emphasizes content as the single most important - and expensive - element of such a strategy and the need to maximize return on that investment. 

From his own work as a professional copywriter Jon Wuebben provides examples of the tactics used to implement a digital marketing strategy - web site copy, search engine marketing (paid and organic), bulk email, press releases, blogs, and distributed content.

Content Rich.. looks at ways to bring people to your website then encourage them to buy your product. To bring clients to your site, the author looks primarily at search engine optimization, making sure that your site rates well within google, yahoo, and other like search engines.

The biggest concerns here are making sure that your metatag keywords and your actual site content work together for the best possible results. Once you've got potential customers coming to your site, you can focus on making these people actual clients. Making sure your site is intuitive and easy to scan for the appropriate information is key. Adding a little buzz and regularly adding content will also help.

Click here to order Content Rich by Jon Wuebben today.